Wednesday, October 28, 2009

Is Radio Dead?

No radio stations are not dead but they need to see the doctor. According to a new study from TargetCast radio is still a strong force but losing its energy. TargetCast says that 50% of people between the ages of 18 and 24 prefer their MP3s to the radio and about 45% like internet stations to radio, and 49% say radio is not relevant to them. What does that mean to the future of radio? Your guess is good as mine but it doesn’t look great. For more info check out Jennifer Lane’s Audio4Cast at http://audio4cast.com/2009/10/26/consumer-media-study-highlights-impact-of-digital-media/

Need anymore reasons to tune in BlastFM? Just do it! www.live365.com/stations/blastcasterfm

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